Section 1 — Revenue

How would you describe your studio's revenue pattern?

This helps us understand the problem we're solving.

Very steady year-round

Somewhat seasonal — peaks and valleys

Highly unpredictable — feast or famine

We barely get by month to month

Section 1 — Revenue

What's your biggest revenue challenge right now?

Getting new clients in the door

Getting existing clients to come back more often

Client no-shows and last-minute cancellations

Competition from chains and cheap apps

Something else

Section 1 — Revenue

What % of your sessions are repeat clients vs. first-timers?

% repeat clients

Rough estimate is fine

Section 1 — Revenue

What happens when a client cancels last minute or no-shows?

We try to fill the slot but often can't

We eat the lost revenue

We charge a cancellation fee — and it works

We charge a cancellation fee — but clients push back

Section 2 — Subscription

Have you ever offered a membership or subscription model?

Yes — we currently have one

Yes — we tried it but stopped

No — never tried but interested

No — never tried and not interested

Section 2 — Subscription

If a tool gave you committed clients paying monthly — helping you predict income — how much would you pay/month?

Under €50/month

€50–€100/month

€100–€200/month

€200+/month

I'd need to see it work first

Not willing to pay without a revenue guarantee

Section 2 — Subscription

What would predictable monthly revenue let you do? (Pick up to 2)

Hire another massage therapist

Invest in better equipment or space

Offer lower prices to attract more clients

Take time off without worrying about income

Pay off business debt

Section 2 — Subscription

Would you accept a lower per-session rate in exchange for a guaranteed minimum booked sessions per week?

Yes — I'd trade 10–15% lower rate for a full schedule

Maybe — depends on the minimum guarantee

No — I need every dollar per session

Section 3 — About You

What type of studio do you run?

Solo practitioner — I'm the only therapist

Small studio — 2–5 therapists

Medium studio — 6–15 therapists

Large studio — 16+ therapists

Section 3 — About You

City, country, and your average session price?

Average session: Under €50

Average session: €50–€75

Average session: €75–€100

Average session: €100–€150

Average session: €150+

Section 3 — About You

What best describes your client base?

Primarily regular wellness clients — weekly/biweekly

Mixed — some regular, mostly occasional

Mostly occasional/one-off clients

Primarily corporate/business clients

Last Step

Where should we notify you when Massage Club is ready for studios?

Optional — but helps us follow up with selected participants.

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You're in.

We'll reach out when we open the studio platform. Thank you.